Note from the Founder
Built from 25 years on the pursuit frontlines
Jennifer McPherson — Founder, RFP PursuitAI HUB
The cost
For 25 years, I lived the RFP grind. I know exactly what it costs because I paid it.
I missed my kids' sporting events and dinners at home with my family because a proposal was due and the front-end work consumed every hour I had. And it was rarely the meaningful work that took the time.
It was the repetitive work.
Hunting down the same information again. Reformatting requirements. Tracking down resumes and project descriptions. Building compliance matrices. Chasing information I had already chased dozens of times before.
What actually wins
And here is the part that was hardest to accept.
The work that actually wins projects is the work there is never enough time for.
The win themes. The client's real challenges. The thoughtful, strategic response that demonstrates a deep understanding of what matters most.
That is where experience creates value, and it was always the first thing sacrificed when deadlines got tight.
Proposal teams are not short on expertise. They are short on time.
A better process
After years of living this cycle, I became convinced there had to be a better way. Not a shortcut. Not a replacement for experience. A better process.
I knew exactly where the friction lived because I had spent decades fighting it.
So when I set out to build RFP PursuitAI HUB, I partnered with an experienced development team and worked side-by-side with them to design a platform around the real-world challenges proposal professionals face every day. Every workflow, every feature, and every refinement came from asking one simple question:
"How do we give proposal teams more time to focus on the work that actually wins?"
The result is a system that handles the repetitive front-end work that slows pursuit teams down, while allowing your experts to focus on strategy, positioning, messaging, and client understanding.
Why we built it
This was never about replacing professional judgment.
Your expertise is the entire point.
Technology should support that expertise, not compete with it.
RFP PursuitAI HUB exists to remove the busywork, reduce the scramble, and give experienced teams the time and space to do their best work.
I built the tool I wish I had throughout my career.
My hope is that it helps your team win more work, spend less time chasing information, and gives you back some of the moments that matter most.